Erin Schirack brings more than two decades of experience at the intersection of wellness, hospitality, brand strategy, community building, and experience design.

As the founder of High Society, Erin has built a reputation for transforming wellness from a nice-to-have amenity into a meaningful driver of engagement, loyalty, culture, and revenue. Her work connects consumers, talent, hotels, corporations, lifestyle brands, and wellness practitioners through experiences that feel elevated, intentional, and commercially valuable.

Erin’s strength is her ability to see the full ecosystem. She understands the talent required to deliver premium wellness experiences, the partnerships needed to scale them, the community dynamics that make them matter, and the business strategy required to turn them into durable value.

A Balanced Body–certified Pilates educator with deep experience across luxury wellness and hospitality, Erin brings both technical credibility and strategic vision to the work. She understands movement, but she also understands markets. She understands community, but she also understands revenue. She understands experiences, but she also understands what makes brands memorable.

At Spaceman | Bulldog Media, Erin leads community, partnerships, wellness, hospitality, and experience strategy — helping organizations build real-world engagement, create meaningful brand moments, and design ecosystems that people actually want to be part of.

Her work is grounded in a simple belief:
The most powerful brands are not just seen. They are experienced.